Meet the office team

Karen Home

Karen is an ambitious entrepreneur who started Affinity Homecare in Aberystwyth back in 2010.

Alongside her business partner, she grew the business over a 7 year period, to 4 regional offices which included Newtown, Wilmslow and Shrewsbury employing around 120 carers covering just under 2500 hours of care per week. 

In 2015 Karen decided to concentrate on the Shrewsbury office and was bought out of the 2 Welsh offices. 

In 2016, the Wilmslow and Shrewsbury offices were split and Karen continues to run and build this office with the help of her fantastic team. 

Melissa Morgan
Registered Manager

Melissa passed her Level 3 Health and Social Care and formerly worked in care homes. This led her to domiciliary care where she started her career as a Carer, working her way up to Deputy Manager and more recently, Compliance Manager.

Melissa joined Affinity in October 2017 firstly as Deputy Manager before progressing to Registered Branch Manager. Melissa believes in treating all clients and staff with respect whilst encouraging them to be their better self. She is currently working through NVQ Level 5 in Health and Social Care and has a knowledge and skill set that enables her to safely manage her team of staff. Melissa is a driven individual and enjoys the challenges that come with working in home care.

Dawn Collins
Field Quality Coordinator

Dawn started her career in Catering Management but after completing college she started volunteering for people with learning disabilities and worked with the homeless.  This led her to Domiciliary Care.

Dawn joined Affinity in 2017 as Care Coordinator and supports Carers to be the best they can be, watching them grow and develop in their roles.  

She says that Care has enriched her life, given her a sense of worth and that nothing is more rewarding than enabling the people she supports to live with dignity, respect, promoting their independence to remain in their own homes. 

Helen Firminger
Training Manager

Helen joined Affinity in July 2017 as our Trainer Manager. 

Following a career in nursery nursing she retrained and now holds Training certificates in First Aid, Health and Safety, Manual Handling, Infection Control, SOVA, Food Hygiene and Medication Awareness.

Helen says she loves watching the carers careers grow from that first moment she spends with them in the classroom to hearing and seeing their progression with the Company.

Jen Green
Recruitment and Marketing Manager

Jen joined Affinity as our Recruitment and Marketing Manager in July 2019. She comes from a Human Resources and recruitment background and has spent the last nine years recruiting foster carers.


Affinity provided care for one of Jen’s elderly relatives and after seeing first-hand the high standard of care that all the Affinity carers provided to her relative, decided to pursue a career with Affinity Homecare.

Jen’s role is to recruit and support new carers through the recruitment process and with their training. She aims to provide a friendly and professional approach to everyone who applies for a position with Affinity Homecare.

Shannen Jarman
Business Administrator

Shannen joined Affinity Homecare in October 2019 under the Telford College Level 3 Diploma in Business and Administration scheme.

Shannen has previously worked as a Care Assistant and in an office administration role within domiciliary care and is excited to become a member of the Affinity office team and looks forward to completing her Apprenticeship.